G.R.O.W.T.H. Initiative

Anyone looking for internship opportunities during the height of the 2020 pandemic had the door slammed in their face. 100 Roses From Concrete opened that door wide open by creating the G.R.O.W.T.H. Initiative, a virtual agency program for students and recent grads interested in advertising, media, and PR. Fellows were divided into 4 teams, each assigned a nonprofit client.

As creative moderators, we oversaw the teams in each step of the creative process, from campaign concepting to getting their 30-second PSAs ready for TV broadcast.

Creative Moderator, Copywriter - Ravi Singh
Creative Moderator, Art Director - Carlos Taylor
Founder, CCO - Keni Thacker